For our Advertisers

Our Directory is designed to do one thing – inform buyers about YOU and what
YOU have to offer!

The Chicago Pets Directory is the ultimate resource guide for pet owners and it's FREE!

Each month we reach 10,000 pet lovers and introduce them to the products and services
you have to offer.  We are constantly adjusting our distribution locations to assure you
reach new potential buyers each month.



Why Will THE CHICAGO PETS DIRECTORY work for YOU?

1. LOCALLY OWNED & PUBLISHED by a busy pet owner.
2. QUALITY COUNTS -  Your ad is always in FULL COLOR and printed on magazine quality,
glossy paper--not newsprint!
Compare our ads to our competitors and you'll be pleasantly surprised.
3. CONVENIENCE - Our digest size will easily fit in a woman's purse.  It's easy to use and easy
to keep!
4. ONLINE & IN PRINT - Your ad is listed on our website at no additional cost.  We encourage
reciprocal links from your site as well.
5. ADVERTISING DRIVEN, not article driven -  Unnecessary content can cost you! Why spend
your advertising dollars to help pay for articles? With the Pets’ Directory your ad is not
hidden by lengthy editorials that compete for the reader's attention.
6. LONG, USEFUL LIFE - Easy-to-read & indexed so consumers can find & refer to your
information frequently.
7. MORE BUSINESS FOR YOU - You will receive "spin off" business from other participants and
clicks to your website.

Coming Soon:

Burton Bucks Program! - Engage the public by accepting Burton Bucks coupons.  Any
coupon you redeem may be applied to your advertising cost for a future month.


Remember. . .Color Sells

People are 55% more likely to pick up a full-color piece of advertising first.
Color can
improve brand recognition by up to 80%
Color
increases reader attention span by up to 82%
Decision-making improves by 70%
Reader retention increases by 78%
Comprehension and recognition improve by 27% over bold text and 35% over
contrasting fonts.